Matt Brundage

An open letter to Trader Joe’s regarding their Chocolate Nonfat Yogurt

Trader Joe's chocolate yogurt I have a comment about the design of the yogurt container. There is no mention that the yogurt must be stirred. I ate about 3/4 of a yogurt before I realized that there was a huge dollop of chocolate at the bottom. Before I discovered the chocolate, I was thinking, “, what a bland yogurt!” Perhaps I was just having an off-day.

My suggestion would be to replace the text on the front (“With Imported Cocoa”) with “Chocolate on the bottom”, “Please stir”, or something to that effect.

Furthermore, calling it “imported cocoa” isn’t necessary, as the US doesn’t even grow the cocoa bean. The phrase borders on deception, as some consumers do not know this and assume that “imported” cocoa is a luxury.

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